Grunge

A wikiHow article about How to Be Grunge (for Guys and Girls).
Definition 1: Grunge: A subgenre of the alternative music scene, emerging from Seattle, featuring distorted guitars, whining vocals and flannel-shirt-wearing band members.
Definition 2: Grunge: dirt: the state of being covered with unclean things

You want to be considered as grunge? This is how you have to be! This Article is a tutorial for boys and girls on how to dress and act like if you want to be grunge. The first thing you have to do is listen to grunge-music. You should not wear fancy or expensive clothes. If you do so, you are considered as a poser. The text continues with several things you should or should not wear to be grunge. The girls section points out the dress-code for girls. The third section is an advice for both genders. There are some pretty strict rules like point 8: • “Draw on white t-shirts with black permanent marker.” What they are doing is pretty much stereotyping the grungers. The fourth section says: “• Don't care what other people think.” And also: “Most "grungers" were rebels. They disliked society and media and didn't trust large firms and corporations.” There are three self-contradictory in those two points.
1 If you don’t care what others think, (or what they tell you, they think) then you should not listen to what the Article is telling you.
2 If grungers disliked society and were rebels, how can you be a rebel in a scene that has become society itself.
3 If grungers disliked media, you should not like this article, because it is media

Source

The Economist - "World of Dealcraft"

“World of Dealcraft”

from The Econommist print edition

September 16th, 2008

source

“The biggest-ever video-game deal shows how the industry is changing” This is the header of an article in The Economist from Dec 6th 2007. The text is about how big media corporations extend more and more into the video-game business by elaborating with/or buying big game-companies. Vivendi, for example, joined forces with Activision and forged the biggest-ever video-game deal. The Activision people got their long desired “World of Warcraft” and Vivendi got Activision’s talented management team to run it. The trend is clearly going to online gaming and the so-called “social gaming.” “World of Warcraft” is one of those games and has made huge profits. Also it is said that they are trying to build new audiences for the industries: combining music with online gaming. This opens many so-called “cross-marketing opportunities.” Viacom the MTV media giant acquired “Harmonix”, the creator of “Guitar Hero”, and later promoted a new game through their MTV channels.

It is always going to be a battle between the big media corporation. They are pushing each other to always look for new audiences, new technologies and expanding their media-empires. There is no end in sight. In fact, with every new innovation on the media market, the battle restarts again.

Product or Lifestyle?

Our task was to find two advertisements. One that sells a product and one that sells a lifestyle.


PRODUCT SELLING COMMERCIAL:
I found THIS ad on YouTube by coincidence.
The company CWS (Complete Washroom Solutions) is selling its self-cleaning toilets. The commercial is funny in a spiteful way (as long as you are not a drug addict I guess).

They are showing how clean their toilets are in two ways:
1. The woman put her magic powder directly on the seat.
2. The toilet shows its function, cleans the seat and gets rid of the powder which most people detest and thereby think it is funny.
Funny commercials are remembered easily, the products in them are more likely to be sold. CWS has used this tactic very well.


LIFESTYLE SELLING COMMERCIAL:
Axe commercials usually deal with hot women being attracted to some ordinary guy because of his Axe deodorant or shower gel.
THIS is also an ad i found on Youtube.
Axe (an Unilever brand) is selling you a deodorant called ‘dark temptation’. But that is not all. What they are trying to show you is that as soon as you (male persons) spray yourself with Axe you are turning into a chocolate man. Everybody loves chocolate and specially all the gorgeous looking women around you suddenly want to literally eat you, lick you or else. A dream comes true.
Axe wants the viewer to think: “If I buy this I will smell so good that all the girls will want me”.

NO LOGO

The first chapter of NO LOGO is divided into three sections. The first one is called ‘The Beginning of the Brand’. In this section Naomi Klein talks about the difference between advertising and branding and how everything started. The first advertisements tried to convince people that a car is better that a wagon or a phone is better than the mail. Back in the old days you used to go to a shopkeeper and buy two scoops of oats. Today you have to choose between different brands, their lifestyle and image. Brandings first task is to put names on generic goods like Quaker Oats, Uncle Ben’s rice, Heinz Pickles, Betty Crocker or Aunt Jemina. Branded products replaced the shopkeepers. The industries also put ‘soul’ in their advertising by associating their products with people’s feelings. With the purchase of KRAFT for $12 billion Philip Morris pushed branding to a new level. Brands were worth more than products.

GLOBAL ME RELOADED

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Merchants of Cool (TimeWarner)

Time Warner

Cinemax

HBO Video

HBO Independent Productions

HBO OnDemand International

HBO Mobile International

Adult Swim

Boomerang

CNN International

CNN en Espanol

CNN Headline News

CNN Headline News in Latin America

CNN Headline News in Asia Pacific

CNN Mobile

CNN+

CETV

CNN Newsource

CNN Pipeline

CNN To Go

CNN fn

CNN Radio

CNN Interactive

Court TV (with Liberty Media)

Road Runner

New York 1 News (24 hour news channel devoted only to NYC)

Kablevision (53.75% - cable television in Hungary)

In Demand

Metro Sports (Kansas City)

Time Warner Inc. - Film & TV Production/Distribution

Warner Bros.

Warner Bros. Studios

Warner Bros. Television (production)

The WB Television Network

Warner Bros. Television Animation

Hanna - Barbera Cartoons

Telepictures Production

The CW Television Network

Kids' WB!

Castle Rock Entertainment

Warner Home Video

Warner Bros. Domestic Pay - TV

Warner Bros. Domestic Television Distribution

Warner Bros. International Television Distribution

The Warner Channel (Latin America, Asia - Pacific, Australia, Germ.)

Warner Bros. International Theaters (owns/operates multiplex theaters in over 12 countries)

Warner Bros. Online

Warner Bros. Interactive Entertainment

Warner Bros. Technical Operations

Warner Bros. Consumer Products

Warner Bros. Studio Facilities

Time Warner Inc.

- Magazines

Time

Time Asia

Time Atlantic

Time Canada

Time Latin America

Time South Pacific

Time Money

Time For Kids

Fortune

Fortune Asia

Fortune Europe

FSB: Fortune Small Business

All You

Sports Illustrated

Sports Illustrated International

SI for Kids

Money

People

Who Weekly (Australian edition)

People en Espa�ol

Teen People

Entertainment Weekly

In Style

Southern Living AT HOME

Southern Accents

Cooking Light

Cottage Living

This Old House

Sunset

Health

Hippocrates

Coastal Living

Real Simple

Wallpaper (U.K.)

Bride To Be

English Woman’s Weekly

Practical Parenting

Who

In Style Australia

25 Beautiful Homes

4x4

Aeroplane Monthly

Amateur Gardening

Amateur Photographer

Angler’s Mail

Beautiful Kitchens

Cage and Aviary Birds

Caravan Magazine

Chat

Chat - It’s Fate

Classic Boat

Country Homes and Interiors

Country Life

Cycle Sport

Cycling Weekly

Decanter

European Boat Builder

Eventing

Family Circle

Guitar

Hair

Hi Fi News

Homes and Gardens

Horse

Horse and Hound

Ideal Style

In Style (U.K.)

International Boat Industry

Land Rover World

Livingetc

Loaded

Mountain Bike Rider

MiniWorld

Model Collector

Motor Boat and Yachting

Motor Boats Monthly

Motor Caravan Magazine

NME

Now

Nuts

Park Home & Holiday Caravan

Pick Me Up

Practical Boat Owner

Prediction

Racecar Engineering

Rugby World

Ships Monthly

Shoot Monthly

Soaplife

Sporting Gun

Stamp Magazine

SuperBike Magazine

The Field

The Railway Magazine

The Shooting Gazette

TV & Satellite Week

TV Easy

TVTimes

Uncut

VolksWorld

Web User

Wedding

What Digital Camera

What’s on TV

Woman

Woman & Home

Woman’s Own

Woman’s Weekly

Yachting World

Your Yacht

Ambientes

Audi Magazine

Balance

Chilango

EXP

Expansion

IDC

Life and Style

Manufactura

Obras

Quien

Vuelo

Yachts

In Style Mexico

Magazines listed under Warner Brothers label

DC Comics

Vertigo

Wildstorm

Mad Magazine

Online Services

CompuServe Interactive Services

AOL Instant Messenger

ADTECH

Advertising.com

AOL.com portal

Digital City

AOL Europe

GameDaily.com

Lightningcast

ICQ

The Knot, Inc. - wedding content (8 % with QVC 36% and Hummer

WinbladFunds18%)

MapQuest.com

Spinner.com

Relegence

TACODA

Third Screen Media

Truveo

Userplane

Weblogs, Inc.

Winamp

Xdrive

CNNStudentNews.com

NASCAR.com

PGA.com

Time Warner - Online/Other Publishing

Road Runner

Warner Publisher Services

Time Distribution Services

American Family Publishers (50%)

Africana.com

Time Warner - Merchandise/Retail

Warner Bros. Consumer Products

Theme Parks

Warner Brothers Recreation Enterprises (owns/operates international theme parks)

Time Warner Inc. - Turner Entertainment

Entertainment Networks

TBS Superstation

Turner Network Television (TNT)

Turner South

Cartoon Network

Turner Classic Movies

Cartoon Network in Europe

Cartoon Network in Latin America

TNT & Cartoon Network in Asia/Pacific

TNT Latin America

TNT HD

TCM Asia Pacific

TCM Canada

TCM Europe

TCM Classic Hollywood in Latin America

Adult Swim

Boomerang

CETV

GameTap

TBS

Pogo

Toonami

TrueTV

Peachtree TV

Film Production

New Line Cinema

Fine Line Features

Picturehouse

Turner Original Productions

Sports

Atlanta Braves

Other Operations

Turner Learning

CNN Newsroom (daily news program for classrooms)

Turner Adventure Learning (electronic field trips for schools)

Turner Home Satellite

Turner Network Sales

Other

Netscape Communications

Netscape Netcenter portal

AOL MovieFone

iAmaze

Amazon.com (partial)

Quack.com

Streetmail (partial)

Switchboard (6%)

Advantages

European Magazines Limited