Product or Lifestyle?

Our task was to find two advertisements. One that sells a product and one that sells a lifestyle.


PRODUCT SELLING COMMERCIAL:
I found THIS ad on YouTube by coincidence.
The company CWS (Complete Washroom Solutions) is selling its self-cleaning toilets. The commercial is funny in a spiteful way (as long as you are not a drug addict I guess).

They are showing how clean their toilets are in two ways:
1. The woman put her magic powder directly on the seat.
2. The toilet shows its function, cleans the seat and gets rid of the powder which most people detest and thereby think it is funny.
Funny commercials are remembered easily, the products in them are more likely to be sold. CWS has used this tactic very well.


LIFESTYLE SELLING COMMERCIAL:
Axe commercials usually deal with hot women being attracted to some ordinary guy because of his Axe deodorant or shower gel.
THIS is also an ad i found on Youtube.
Axe (an Unilever brand) is selling you a deodorant called ‘dark temptation’. But that is not all. What they are trying to show you is that as soon as you (male persons) spray yourself with Axe you are turning into a chocolate man. Everybody loves chocolate and specially all the gorgeous looking women around you suddenly want to literally eat you, lick you or else. A dream comes true.
Axe wants the viewer to think: “If I buy this I will smell so good that all the girls will want me”.